Springboard has helped healthcare brands tell their stories for over 20 years. We specialize in enhancing health system perception and medical society value.
Federal government policy changes can create significant challenges for healthcare organizations, forcing leaders to make critical decisions that impact funding, operations, patient care, and long-term strategy. Whether it’s sudden Medicare and Medicaid cuts, regulatory shifts, or budget or research freezes, the ability to respond effectively can mean the difference between stability and disruption.
Today, it’s critical to manage these uncertainties proactively. Finding a partner with deep expertise in crisis communications, strategic positioning, and stakeholder engagement can help leaders navigate change with confidence and clarity.
Twenty years ago, when some companies were “printing money,” corporate social responsibility (CSR) strategies were often developed as a way to deflect consumer attention away from big profits, write off more expenses, and – in fairness to those who did – do good for the sake of society. Studies prove that CSR has a positive impact on a brand, increasing preference, loyalty, and engagement. The companies also benefit, with reduced employee turnover and increased revenue.
When it comes to reaching and motivating consumers, healthcare marketers face a double “whammy.”
First, studies show that the average person is exposed to 7,500 brand messages and marketing content every day. The School of Human Sciences and Technology estimates that people switch between screens up to 21 times an hour. As a result of this overload, the average person’s attention span is eight seconds!
March is Brain Injury Awareness Month. Springboard has developed many successful service line campaigns for our healthcare clients. Determining the level of “chest beat” – where is message is all about you, and “heartbeat” – where the message centers on helping your audience realize their hopes and dreams is dependent on the goals of the campaign.
Springboard Brand & Creative Strategy is a brand strategy and communications firm located in the Chicago area. For more information, please contact Mike Chapman at 847.398.4920, email at mike@springboardbrand.com or visit us at springboardbrand.com.
Springboard Strategy | Brand, 171 W. Wing Street, STE 209, Arlington Heights, IL 60005
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