Mission and Brand as Your Investment Lens

For some reason, investing has been top-of-mind for me this past week… In the context of healthcare, however, the question is – Where should we invest to make the most significant impact?

There’s no shortage of priorities: expanding services/service lines, recruiting talent, modernizing systems, and growing market share. Fortunately, there are two foundational tools that can bring clarity and focus:

• Your mission.
• Your brand.

These strategic filters should guide investment decisions and align your entire organization around what matters most.

Here’s how mission and brand work together as a decision-making framework and how healthcare executives can use them to drive mission-aligned growth.

Use Mission as your Strategic North Star

Mission defines why your organization exists. It articulates your purpose beyond profit and should influence every investment decision you make.

When budgets are tight, or priorities compete, your mission helps determine the investment that best reflects why you’re here.

The 4 Key Differences Between a Brand and Branding in Healthcare

By a mere three letters, there’s a world of difference between the words “brand” and “branding” in healthcare. Too often, they are work interchangeably and interpret in many different ways.  Common terms associated with both words include “naming,” “identity,” “tagline,” “packaging,” “advertising,” and so forth...

5 Steps to Allocate Your Budget to Support Your Healthcare Brand Launch

You have a new name, an exciting new brand platform, and a breakthrough idea for an ad campaign.  You’re ready to support your healthcare brand launch!  Then budgeting reality hits and now you feel like a NASA astronaut stuck on the launch pad, grounded by a weather delay or mechanical issue... 

April Health Month 

This month, we recognize the ongoing efforts to advance health equity and reduce health disparities among racial and ethnic minority communities. 

See Below Springboard's work with American Academy of Allergy, Asthma, and Immunology, where Springboard, ACAAI Members, and allied Subject Matter Experts (SME) in the field of atopic dermatitis and food allergy worked together to develop a white paper on Racial Disparities.

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