Benefiting from Disparate Healthcare Vertical Engagement Practices

The same engagement lessons that apply to medical societies can be highly valuable to health systems and vice-versa. Especially as each navigates increasing pressure to demonstrate value, improve loyalty, and retain staff.

Here are some lessons your organization may benefit from:

Clarify and Communicate Your Promise

• Stakeholders (members, patients, and communities) want to know what your organization stands for – not just what services and programs you provide.
  • Refresh your mission and messaging to focus on well-being, equity, and access.
  • Make your values visible in signage, social media, and stakeholder interactions.
  • Align your internal culture so staff can articulate and embody that identity.
• When stakeholders trust you more, staff feels greater pride, and your brand becomes more than a name – it becomes a promise.

Use Advocacy as an Engagement Tool

• Stakeholders care about how external policy shifts affect care quality and access.
  • Educate on the impact of issues like 340B, Medicaid expansion, behavioral health funding, or reimbursement levels.
  • Empower stakeholder voices in local or state advocacy efforts.
  • Collaboration between associations and health systems can yield greater reach.
• Position your organization as a community defender to boost loyalty and trust.

Agency News

Springboard Strategy | Brand has launched a new consultancy focused on aligning business strategy with brand clarity and market relevance. 

This offering is driven by a faculty of healthcare strategists – a collective of current and former health system executives, brand architects, and industry advisors – who understand healthcare organizations' operational and reputational demands today.

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