Springboard has helped healthcare brands tell their stories for over 20 years. We specialize in enhancing health system perception and medical society value.
A few years ago, I was in a boardroom meeting with the senior executive team, board leadership, and a consultant. The topic of the moment was debating how large the system should become and why? At the time, perhaps still today, the conventional wisdom was that $5B in health system net revenue was the scale necessary to lead and make a meaningful impact in a given major metropolitan statistical area (MSA).
The number was much like the 10,000 steps per day target used for walking and staying fit. Why 10,000 (ChatGPT it…); and why $5B? The better question to ask is, “What’s our strategic goal as a healthcare system?” If it’s to make as much money as possible, that may lead to one approach. If it’s to improve the health of the community you serve, that may lead to another. Perhaps it’s a combination of both? My intent here is to lay out the logic of how to choose.
A Thoughtful, Strategic Approach to Today’s Challenges
The challenges facing healthcare organizations today are notmarketing problems—they are business challenges with branding implications. Addressing them requires:
Strategic thinking thataligns brand with business priorities.
An approach that asks questions you’ve never been askedbefore.
An adaptive approach to market and regulatory shifts.
Expert-led guidance that connects strategy to execution.
Let’s solve these challenges together—not with quick-fix tactics, but withthoughtful, well-informed strategiesthat result indirection and measurable impact.
The same engagement lessons that apply to medical societies can be highly valuable to health systems and vice-versa. Especially as each navigates increasing pressure to demonstrate value, improve loyalty, and retain staff.
The world’s climate is temperamental, to say the least. Uncertainty reigns in most countries as new orders, tariffs, and other initiatives are taking place. Regardless of industry and location, your organization is impacted by this turbulence.
Springboard Strategy | Brand is a brand strategy and communications firm located in the Chicago area. For more information, please contact Mike Chapman at 847.398.4920, email at mike@springboardbrand.com or visit us at springboardbrand.com.
Springboard Strategy | Brand, 171 W. Wing Street, STE 209, Arlington Heights, IL 60005
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