Springboard has helped healthcare brands tell their stories for over 20 years. We specialize in enhancing health system perception and medical society value.
In today’s healthcare landscape, many executives share a common concern: their teams may execute marketing tactics well but lack a deeper understanding of the business objectives that truly matter. Too often, marketing is viewed as a series of campaigns. Such as an “incident-driven” process – rather than a central strategy that guides an organization’s growth.
That disconnect is costly. Marketing must evolve from an inward-facing, process-driven function into one that is obsessed with the buying process, driven by loyalty, retention, and customer lifetime value. That requires a shift in mindset: moving from an internal operational lens to an external consumer experience lens. And, most importantly, it requires moving from doing marketing strategy to leading marketing strategy.
Springboard works closely with Chief Strategy Officers, Chief Marketing Officers, and other members of the C-Suite to bring insight, clarity, and strategic direction to branding challenges. Our promise to your brand is built on:
The bandwidth and focus required for quick deployment.
Specific healthcare knowledge and strategic expertise.
Recommendations validated with data and analytics.
An unbiased external perspective free from internal constraints.
Subsequently, one of the benefits of working closely with a Hospital C-suite on branding initiatives is developing a deep understanding of their goals, motivators and pain points. Here are some of the techniques (strategic and tactical) that we’ve employed on behalf of healthcare B2B clients to reach this audience.
If you’re like millions of Americans, you’ve seen the award-winning television show “Shark Tank”. For instance, entrepreneurs have 10 minutes to sell investors on their business ideas. Now transfer that image to the last time you walked into the C-suite, for your annual strategic sales of a marketing plan and budget.
Here’s to a nation that embraces the mission of healthcare providers – one that promises quality, safety, access, and inclusion – for all.
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Springboard Strategy | Brand is a brand strategy and communications firm located in the Chicago area. For more information, please contact Mike Chapman at 847.398.4920, email at mike@springboardbrand.com or visit us at springboardbrand.com.
Springboard Strategy | Brand, 171 W. Wing Street, STE 209, Arlington Heights, IL 60005
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