Springboard’s Brand EKG: A Foundational Diagnostic for Healthcare Strategy 

by Mike Chapman

Today's insight provides a clear framework for evaluating whether your brand is truly driving growth or simply generating awareness. It shows how the Brand EKG translates data into actionable insights, helping leaders understand where branding, channel strategies, or operational activation need to improve.

In addition, it highlights how a simple diagnostic can help leaders spot growth barriers early, guide smarter budget allocation, and ensure their marketing efforts not only build reputation but also convert into measurable patient engagement and market share

Elevate Your Strategy: Download the Healthcare Strategic Planning Checklist

We're pleased to offer our new Healthcare Strategic Planning Readiness Checklist. This one-page checklist provides a high-level, incisive assessment of your organization's readiness across critical dimensions, enabling you to swiftly identify strategic strengths and pinpoint areas requiring immediate executive attention. 

This complimentary checklist is more than just an assessment; it's an action-oriented leadership tool to spark vital discussions with your board and leadership team.

Springboard News

We are excited to announce that Mike Chapman, President of Springboard, will be speaking at SMSMD in Dallas this October alongside Marie Forszt! Their focus will be the strategy of "Branding from the Bottom Up" and the significant role of Brand Ambassadors in the Powers Health rebrand.

We've archived insights from our recent newsletters for your convenience. Click below to access!

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