Inspired by the Oakland A’s Moneyball strategy, this blog explores how data can help societies identify what really drives retention, value, and growth.
Moneyball for Medical Societies: Winning with Data-Driven Strategy
by Mike Chapman
Medical societies are under pressure—from limited budgets to changing member needs. But what if the solution isn’t more resources, but better decisions? Inspired by the Oakland A’s Moneyball strategy, this blog explores how data can help societies identify what really drives retention, value, and growth. It’s not about spending more, it’s about spending smarter. If you're ready to challenge tradition with analytics, this is your starting point.
Springboard helps medical associations demonstrate value. Value includes the development of member marketing tools and branding campaigns that clarify and elevate the members’ medical specialty to referral sources and patients.
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Springboard Strategy | Brand is a brand strategy and communications firm located in the Chicago area. For more information, please contact Mike Chapman at 847.398.4920, email at mike@springboardbrand.com or visit us at springboardbrand.com.
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