Inspired by the Oakland A’s Moneyball strategy, this blog explores how data can help societies identify what really drives retention, value, and growth.
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Medical Society Edition 

Moneyball for Medical Societies: Winning with Data-Driven Strategy 

by Mike Chapman

10.01.25 - MC Blog - Moneyball

Medical societies are under pressure—from limited budgets to changing member needs. But what if the solution isn’t more resources, but better decisions? Inspired by the Oakland A’s Moneyball strategy, this blog explores how data can help societies identify what really drives retention, value, and growth. It’s not about spending more, it’s about spending smarter. If you're ready to challenge tradition with analytics, this is your starting point.

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Medical Society Marketing Strategies are Evolving

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Springboard helps medical associations demonstrate value. Value includes the development of member marketing tools and branding campaigns that clarify and elevate the members’ medical specialty to referral sources and patients.

 

See how we’re teaming up with medical societies to make big things happen—click the button below and enjoy the show!

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ASDS reported a 22% increase in the number of procedures performed by members in the first year of the campaign

‒Compared to a 7% increase the previous year

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Springboard Strategy | Brand is a brand strategy and communications firm located in the Chicago area. For more information, please contact Mike Chapman at 847.398.4920, email at mike@springboardbrand.com or visit us at springboardbrand.com.

Springboard Strategy | Brand, 171 W. Wing Street, STE 209, Arlington Heights, IL 60005

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