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In today’s healthcare environment, strategy and marketing can no longer operate on parallel tracks.

| View in browser Beyond the Silo: Where Strategy Meets Brand in Healthcare Leadership   by Mike Chapman In today’s healthcare environment, strategy and marketing can no longer operate on parallel tracks. The organizations thriving today are those that connect brand promise to performance—aligning strategy, operations, and communications from the start. This blog explores how healthcare leaders can build that alignment, translating mission into measurable outcomes, balancing data with human insight, and strengthening trust across every level of the organization. Read More Mike Chapman presented with Marie Forszt of Powers Health at SHSMD25 Connections. Their Presentation was on the strategy of “Branding from the Bottom Up”– The Benefits of Engaging and Utilizing Brand Ambassadors! ​Learn how Powers Health’s marketing leadership and Springboard Strategy \| Brand developed a strategy to carry the system’s rebranding message to employees “from the ground up” through an army of Brand Ambassadors. View Presentation Here Our Strategy Team Our team comprises seasoned healthcare strategists, branding specialists, research, and communications leaders who have worked across health systems, medical societies, health tech, and life sciences. Each engagement is assigned a team that brings the specific skills needed to advise on your challenges and opportunities. Read More Related Blog: Springboard’s Brand EKG: A Foundational Diagnostic for Healthcare Strategy Today's insight provides a clear framework for evaluating whether your brand is truly driving growth or simply generating awareness. It shows how the Brand EKG translates data into actionable insights, helping leaders understand where branding, channel strategies, or operational activation need to improve. Read More We've archived insights from our recent newsletters for your convenience. Click below to access! Follow us on LinkedIn Springboard Strategy \| Brand is a brand strategy and communications firm located in the Chicago area. For more information, please contact Mike Chapman at 847.398.4920, email at mike@springboardbrand.com or visit us at springboardbrand.com. Springboard Strategy \| Brand, 171 W. Wing Street, STE 209, Arlington Heights, IL 60005 Manage preferences |
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