Beyond the Silo: Where Strategy Meets Brand in Healthcare Leadership  

by Mike Chapman

In today’s healthcare environment, strategy and marketing can no longer operate on parallel tracks. The organizations thriving today are those that connect brand promise to performance—aligning strategy, operations, and communications from the start. This blog explores how healthcare leaders can build that alignment, translating mission into measurable outcomes, balancing data with human insight, and strengthening trust across every level of the organization.

Mike Chapman presented with Marie Forszt of Powers Health at SHSMD25 Connections.

Their Presentation was on the strategy of

“Branding from the Bottom Up”– The Benefits of Engaging and Utilizing Brand Ambassadors!

​Learn how Powers Health’s marketing leadership and Springboard Strategy | Brand developed a strategy to carry the system’s rebranding message to employees “from the ground up” through an army of Brand Ambassadors.

Our Strategy Team

Our team comprises seasoned healthcare strategists, branding specialists, research, and communications leaders who have worked across health systems, medical societies, health tech, and life sciences. Each engagement is assigned a team that brings the specific skills needed to advise on your challenges and opportunities.

Related Blog:

Springboard’s Brand EKG: A Foundational Diagnostic for Healthcare Strategy

Today's insight provides a clear framework for evaluating whether your brand is truly driving growth or simply generating awareness. It shows how the Brand EKG translates data into actionable insights, helping leaders understand where branding, channel strategies, or operational activation need to improve.

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