In a world of limited resources and growing competition, health systems can take a page from the Oakland A’s "Moneyball" playbook by using data, analytics, and smart strategy to uncover hidden value and drive growth.
In a world of limited resources and growing competition, health systems can take a page from the Oakland A’s "Moneyball" playbook by using data, analytics, and smart strategy to uncover hidden value and drive growth.
This blog explores how healthcare leaders can shift from intuition-based decisions to analytic-driven prioritization. With the right mindset and a focus on outcomes that matter, health systems can compete and thrive — not by spending more, but by spending smarter.
We are excited to announce that Mike Chapman, President of Springboard, will be speaking at SHSMD in Dallas this October alongside Marie Forszt from Powers Health! Their focus will be the strategy of "Branding from the Bottom Up" and the significant role of Brand Ambassadors in the Powers Health rebrand.
Springboard’s Brand EKG: A Foundational Diagnostic for Healthcare Strategy
by Mike Chapman
Today's insight provides a clear framework for evaluating whether your brand is truly driving growth or simply generating awareness. It shows how the Brand EKG translates data into actionable insights, helping leaders understand where branding, channel strategies, or operational activation need to improve.
In addition, it highlights how a simple diagnostic can help leaders spot growth barriers early, guide smarter budget allocation, and ensure their marketing efforts not only build reputation but also convert into measurable patient engagement and market share.
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Springboard Strategy | Brand is a brand strategy and communications firm located in the Chicago area. For more information, please contact Mike Chapman at 847.398.4920, email at mike@springboardbrand.com or visit us at springboardbrand.com.
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