Newsletter_01_08

Hello There,

2026 is a year to move beyond reaction and lead with purpose, clarity, and confidence. While the pressures haven’t disappeared, the opportunity to shape what’s next is very real.

In this issue, we share perspective to help you create momentum in the year ahead — including an invitation to participate in a brief leadership poll on the greatest strategic challenges facing hospitals, health systems and medical associations in 2026, along with a preview of our new Strategy Webinar Series. Your voice will help shape the insights, tools, and conversations we bring to you throughout the year.

Warm regards,
Mike Chapman
President

2026 Is the Year We Lead with Purpose and Confidence

The pressures haven’t disappeared, but the opportunity is clear. In 2026, we have the opportunity to move beyond reaction and lead with intention - using greater clarity, mission-driven priorities, and proactive strategy to create momentum, focus investment, and shape a stronger future for our organizations and communities.

We hope the following provides the boost you need:

Read More

What’s Your Greatest Strategic Challenge in 2026?

As we move into 2026, healthcare leaders are navigating no shortage of pressure — from financial constraints and workforce realities to evolving expectations and an increasingly competitive landscape.

To better understand what’s most top-of-mind for 2026, we’re inviting you to participate in a brief poll identifying the single greatest strategic challenge you’re facing this year. Your input will directly shape the insights we share next — including future blogs, strategy webinars, and practical, downloadable resources designed to help you lead with clarity and confidence.

Take the poll and make your voice heard.

New Strategy Webinar Series — Coming Soon

In the new year, Springboard is launching a new Strategy Webinar Series featuring our Strategy Faculty of Experts. Designed for healthcare and association leaders navigating complexity and change, these sessions will deliver clear thinking, proven frameworks, and practical guidance drawn from real-world experience.

Each webinar will offer:

Strategic insights from senior Springboard strategists
Practical tools and frameworks you can apply immediately
Real-world perspectives from healthcare and association engagements

Our first webinar in the series is coming soon — watch for details and registration information in an upcoming announcement.

Sign up for notifications

Healthcare Strategic Planning Readiness Checklist CTA-1

Follow us on Social Media

Springboard Brand & Creative Strategy is a brand strategy and communications firm located in the Chicago area. For more information, please contact Mike Chapman at 847.398.4920, email at mike@springboardbrand.com or visit us at springboardbrand.com.