Hello There,

As we begin 2026, healthcare leaders are navigating more complexity, more pressure, and faster change than ever before. Artificial intelligence is reshaping how patients search, how organizations operate, and how decisions are made — while persistent challenges around access, workforce, and financial sustainability remain.

In this edition of Strategic Insights, you’ll find a new perspective on what strategy truly requires in an AI-disrupted healthcare market, insights into why many strategic meetings fail to deliver momentum, and an on-demand webinar on the value of third-party facilitation. We’ve also included a recent podcast conversation on engaging brand ambassadors.

Thank you for reading, and for the work you do every day.

Warm regards,
Mike Chapman
President

What Strategy Really Requires in an AI-Disrupted Healthcare Market

In a healthcare landscape reshaped by artificial intelligence, strategy is both more essential and more misunderstood than ever. AI is not a strategy; it is an accelerator that magnifies strengths and exposes weaknesses.

Real strategy requires clear choices about where to focus, how to win, and what truly matters to patients and organizations alike. In times of rapid change, effective strategy aligns leadership, brand, and experience so teams can move forward with clarity, not just speed.

Your Strategy Didn’t Fail – Your Meeting Did

Healthcare organizations invest significant time and resources in strategic meetings, workshops, and retreats — yet too often leave with confusion, stalled decisions, and lost momentum.

The issue isn’t a lack of expertise or effort. It’s meeting design. When internal leaders are asked to be experts, decision-makers, and facilitators at the same time, progress slows and honest debate suffers. Learn how facilitation matters, why neutrality matters, and how better meeting design can turn collective expertise into alignment, clarity, and momentum.

 Strategy Webinar Series:

The Value of Third-Party Workshop Facilitation 

A professional third-party facilitator brings no internal agenda, no political history, and no stake in the outcome — beyond helping an organization arrive at the best possible decision. Join Springboard President Mike Chapman as he interviews Strategy Faculty Members Ellen Craven (Founder, Brand Novus) and Jill Carnick (Founder, UpSight Consulting) on how facilitation drives better strategic outcomes.

“Branding from the Bottom Up — The Benefits of Engaging and Utilizing Brand Ambassadors” Podcast 

Featured Speaker: Mike Chapman

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